Monday, 17 August 2009

This is the 21st Century

I still can't believe sometimes, that it is possible to make and record a film and a live album, put it in web-shops on the w.w.w., so everyone from Melbourne to Seattle can hear and buy it.

When I was young, you made a plastic disc and would have to physically get it into shops by driving around and delivering them. If you were lucky people would go to the shop and buy it. Today it is very easy to produce a product.

This, I suppose, is good.

However, because it is so easy, everyone is doing it. Before it would take more effort and a lot of people would just give up. There would be less product and the only records available were there because someone broke their back to make it happen. Today you can click a few buttons, send a few emails and there it is. And here we are, now everyone has a record out.

So it takes the customer longer to sift through mountains of shit. But it can be worth it, if you have the time.

If you want a signpost, just look at the stuff we produce and distribute.

Today you can buy DIE SON DIE. This is a good place to start. It was made by people who would not give up, despite many piles of vomit placed there by people with no creativity in them and little imagination. MISS HALLIWELL have overcome the shit and made a beautiful piece of music and film.

You just have to type Miss Halliwell into a search engine and there you are.

No more wandering down the high street; we have brought it to your door.

The 21st century is a wonder to behold.

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